Canada Pavilion / VENICE, 2010

Strategy for the Canada Pavilion, Venice Architecture Biennale
Client: Royal Architectural Institute of Canada & Canada Council for the Arts

The Venice Architecture Biennale is the single most important international event in architecture. Canada owns one of the 30 permanent national pavilions in Venice, but Canada’s entry in the event had lacked support and continuity from year to year.

Workshop Architecture was contracted to shadow the 2010 exhibitor; create a manual of information and contract templates for future organizers; draft a strategic plan; research and create a fundraising plan; and work with the various stakeholder organizations and an Advisory Committee to determine organizational roles and responsibilities.

The Advisory Committee included representatives from the National Gallery, the Mendel Art Gallery, the University of Waterloo, and others from Canada’s art and architecture sectors. Since the new plan was put in place, funding for the Canadian entry to the Biennale has doubled. As a result, in 2014, for the first time ever, Canada received a Special Mention from the Venice Biennale jury.